ABOUT
Twenty-six years in, still hands-on by choice.
Twenty-six years in, still hands-on by choice.
Twenty-six years in, still hands-on by choice.
I started as a junior designer working across early web and multimedia, then spent nine years as a senior web designer at an agency, building websites, campaigns and brand work for agency clients. From there I moved client-side to Argos, where I was promoted to Digital Design Manager, leading a team of up to seven staff plus six freelancers through a full rebrand and everything that came with running a major retailer's digital output: email campaigns, promotional banners, affiliate marketing, landing pages, the homepage offers. All of which added up to around 60,000 assets a year.
Managing a team that size is exactly what pushed me toward contracting. I didn't want to manage people. I wanted to do the work, provide a service and be paid for doing it well.
Eleven years on, working with names like E.ON Next, Avios, Lloyds Banking Group and Evri, that's still the deal: no team to manage, no title to chase, just interfaces and design systems built properly, one project at a time.
I started as a junior designer working across early web and multimedia, then spent nine years as a senior web designer at an agency, building websites, campaigns and brand work for agency clients. From there I moved client-side to Argos, where I was promoted to Digital Design Manager, leading a team of up to seven staff plus six freelancers through a full rebrand and everything that came with running a major retailer's digital output: email campaigns, promotional banners, affiliate marketing, landing pages, the homepage offers. All of which added up to around 60,000 assets a year.
Managing a team that size is exactly what pushed me toward contracting. I didn't want to manage people. I wanted to do the work, provide a service and be paid for doing it well.
Eleven years on, working with names like E.ON Next, Avios, Lloyds Banking Group and Evri, that's still the deal: no team to manage, no title to chase, just interfaces and design systems built properly, one project at a time.
Outside of work:
I'm usually gaming, occasionally upgrading the PC I built for it, and sometimes attempting some abstract painting. I'm also a dad to a teenager, which keeps things interesting in its own way.
Outside of work:
I'm usually gaming, occasionally upgrading the PC I built for it, and sometimes attempting some abstract painting. I'm also a dad to a teenager, which keeps things interesting in its own way.

Let’s build something better.
Let’s build something better.
Let’s build something better.