Website Re-platforming Project

Comany name

Countrywide Group PLC

Industry

Real Estate

Company size

5k - 10k employees

Timeline

Mar 18 - Mar 20 / Jul 20 - Jun 21

# Summary

60+ brands. One smart, flexible platform.

Services

  • UI/UX design
  • Component-based design system
  • Responsive layout design
  • CMS design for multi-brand control
  • Stakeholder collaboration across multiple brands
  • Design-to-dev handoff support
  • Adobe XD
  • InVision

Deliverables

  • Modular design system and UI kit
  • Templated layouts for 60+ brand sites
  • Customisable brand skins using shared components
  • Responsive design specs
  • Documentation and QA-ready assets

Outcomes

Countrywide owned dozens of regional estate agency brands—each needing a strong online presence, but with shared functionality behind the scenes.

I helped design a scalable, component-driven CMS template that now powers over 60 brand websites, allowing each one to feel local and distinct while running on a centralised system that’s easy to maintain.

# Understanding the problem

Multiple brands, duplicated effort, and no consistency

Time to streamline

Countrywide’s collection of estate agency brands had grown over time—each with its own website, CMS setup, and design quirks.

This made updates time-consuming and inconsistent, with duplicated work and a growing gap between design and development. They needed a way to streamline the design and build process without flattening brand identity.

# The solution

One framework, many faces

Reusability in mind

I designed a component-based UI system that could flex to fit the needs of over 60 brands—without starting from scratch each time.

Each site used the same set of core layouts and modules, styled through brand-specific themes. The result: faster launches, cleaner code, and consistent UX across the network.

Designs were built with reusability in mind—modular, responsive, and CMS-ready—so content editors could tailor sites without needing design intervention.

# Outcomes

Better sites, faster launches, and a stronger system overall

Outcomes

The new framework gave Countrywide a way to manage dozens of brand websites from a single system—without compromising design integrity or user experience. Sites became easier to maintain, and the team could focus on improving content and conversion, not patching templates.

Services

  • UI design for core templates and components
  • Multi-brand CMS design and planning
  • Design system creation for scalability
  • Responsive design principles across layouts
  • Developer collaboration and asset delivery
  • Ongoing QA and optimisation support