Reward Platform & Design System
Comany name
International Airlines Group
Industry
Aviation / Travel
Company size
10k+ employees
Timeline
Jul 22 - Mar 23
International Airlines Group
Aviation / Travel
10k+ employees
Jul 22 - Mar 23
Avios wanted to improve a specific part of their customer journey: adding extras to car hire bookings. The page was underperforming, and users weren’t confident in what they were selecting.
What started as a focused UI task evolved into something deeper. I not only redesigned the extras experience, but also helped migrate their design system from Sketch to Figma—setting the team up for smarter, faster ways of working.
The existing extras page made it difficult for users to understand what they were adding—or if they’d added anything at all. This led to low engagement with optional products, frustrated customers, and missed revenue opportunities.
At the same time, the design team was juggling inconsistent components in Sketch, making it hard to test improvements or maintain design quality across flows.
We took a stripped-back approach to the extras journey—focusing on clarity, selection feedback, and minimal friction.
Alongside that, I supported the team in shifting to Figma, helping convert core components, refine structure, and lay the foundations for a more reliable and scalable design system. This work ensured future updates would be easier to build, test, and ship.
The redesigned extras page made it easier for users to understand and manage add-ons with confidence—leading to a smoother booking experience and better engagement. Behind the scenes, the move to Figma and the design system improvements gave the team a more consistent, scalable, and collaborative way of working. It wasn’t just a UI upgrade—it was a step toward design maturity.
