Reward Platform & Design System

Comany name

International Airlines Group

Industry

Aviation / Travel

Company size

10k+ employees

Timeline

Jul 22 - Mar 23

# Summary

What was delivered and how:

Services

  • UI/UX design
  • Design system contribution
  • Product Design
  • Sketch-to-Figma migration support
  • Component cleanup and consistency
  • ProtoPie

Deliverables

  • Concepts for inspirational travel search
  • Redesigned car hire extras page
  • Prototypes for testing
  • Figma-focused component library
  • Supporting multiple brands

Outcomes

Avios wanted to improve a specific part of their customer journey: adding extras to car hire bookings. The page was underperforming, and users weren’t confident in what they were selecting.

What started as a focused UI task evolved into something deeper. I not only redesigned the extras experience, but also helped migrate their design system from Sketch to Figma—setting the team up for smarter, faster ways of working.

# Understanding the problem

A deeper understanding of the problem was the first step

Unclear interface. Underused extras.

The existing extras page made it difficult for users to understand what they were adding—or if they’d added anything at all. This led to low engagement with optional products, frustrated customers, and missed revenue opportunities.

At the same time, the design team was juggling inconsistent components in Sketch, making it hard to test improvements or maintain design quality across flows.

# The solution

Simplify the UI. Strengthen the foundation.

Adding clarity

We took a stripped-back approach to the extras journey—focusing on clarity, selection feedback, and minimal friction.

Alongside that, I supported the team in shifting to Figma, helping convert core components, refine structure, and lay the foundations for a more reliable and scalable design system. This work ensured future updates would be easier to build, test, and ship.

# Outcomes

More clarity for users. More control for the team.

Outcomes

The redesigned extras page made it easier for users to understand and manage add-ons with confidence—leading to a smoother booking experience and better engagement. Behind the scenes, the move to Figma and the design system improvements gave the team a more consistent, scalable, and collaborative way of working. It wasn’t just a UI upgrade—it was a step toward design maturity.

Services

  • UI/UX design for the extras flow
  • Component migration from Sketch to Figma
  • Figma file setup and structure
  • Design system alignment and cleanup
  • Prototyping and user interaction testing
  • Design/dev workflow improvements