Countrywide Mortgages Website
Comany name
Countrywide Group PLC
Industry
Real Estate
Company size
5k - 10k employees
Timeline
Mar 18 - Mar 20 / Jul 20 - Jun 21
Countrywide Group PLC
Real Estate
5k - 10k employees
Mar 18 - Mar 20 / Jul 20 - Jun 21
Countrywide needed a new mortgage site experience that could handle complex financial products while staying approachable, clear, and user-friendly.
I designed a set of flexible layouts and UI components to support mortgage listings, guides, and tools—while also creating documentation to help the broader design team maintain consistency and scale the system going forward.
The existing Countrywide Mortgages site lacked structure and clarity. It was difficult to compare products, and users struggled to find the advice they needed without getting lost in a sea of content.
Internally, there was little documentation or consistency in UI decisions. Rebuilding the experience meant not only improving the interface—but also defining how future designs would be created.
I created a clean, modern layout system focused on helping users navigate listings, find guidance, and connect with brokers.
Each design was responsive, content-aware, and built with future reuse in mind—giving Countrywide the ability to scale the mortgage offering and keep messaging aligned.
Alongside the UI work, I documented the core components and layout principles to support internal teams and maintain quality over time.
The redesigned experience made it easier for users to search, compare, and engage with mortgage content. Which then in-turn increased conversion, and enabled the mortgages website to grow.
Internally, the new layouts and design documentation reduced rework, increased consistency, and gave editors clearer direction when expanding the site.
