Available July 2025 for product design and design system contracts
Available July 2025 for product design and design system contracts
Available July 2025 for product design and design system contracts

Hey there, I'm John Bygrave

SENIOR PRODUCT DESIGNER
UI 80% / UX 20%

Explore my journey as a senior product designer, where creativity meets functionality. Discover my case studies and the stories behind them.

Innovative solutions
User-centered design
Proven track record
A photo of John Bygrave Senior Product Designer
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From agencies to global brands, each project is crafted with care.

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Experience

A quarter of a century designing digital products that make a difference.

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Industries served

Versatile design expertise across e-commerce, energy, finance, and more.

Trusted by:

Some of UK's biggest brands:

Ephicient logoEphicient logoEphicient logoOE logoThe Paak logo2020INC logoArise Health logoEphicient logo

What others say:

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Michael Thorne

I had the pleasure of managing John, and I can confidently say he's one of the most driven and dependable team members I've worked with. From day one, John brought a high level of organisation and initiative to the team.

He constantly demonstrated strong ownership over his work and was a true self-starter who needed little direction to make a big impact. John played a key role in leading the development of our web and web app design system, collaborating seamlessly across cross functional teams including product, design and engineering.

His ability to clearly communicate ideas, align stakeholders, and deliver with precision made a significant difference in the success of our projects. Whether navigating complex requirements or driving forward new solutions,

John always approached challenges with a calm, thoughtful and solution focused mindset. Any team would be lucky to have him.

[headshot] image of customer (for a real estate tech)
Simon Titchmarsh

John's methodical approach to creating our Horizon design system has been instrumental in establishing a new way of working at E.ON Next.

From discovery to production, John has shared his broad expertise and experience to shape the next phase of our design roadmap, delivering high quality Figma files which have won the praise of our design team and developers alike.

[headshot] image of customer (for a chinese restaurant)
Richard Dorrell

I've had the pleasure of working with John a number of times, most recently at E.ON Next where he joined me on a project to deliver a complex design system.

John knows what works well and what doesn't, and with his experience across multiple industries spanning many years would be a great asset to any product team.

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Ben Brand

I worked closely with John on various Digital projects at Countrywide.

John is fantastic at coming up with novel web designs for business problems based on his own experience in UI/UX design and using User Research and Data to increment and improve the designs produced.

John was also responsible with the production of prototypes which were later used in both User Research testing and showcasing to stakeholders in order to obtain support and feedback for the designs which helped tremendously with getting designs into production.

John is very proficient in using Adobe XD as a design and prototyping tool as well as working closely with developers and testers when the designs are going through development to help triage issues or provide walkthrough's and demo's to help create a greater shared understanding of the vision.

Overall I thoroughly enjoyed working with John and would happily recommend John to others.

[headshot] image of customer (for a real estate tech)
Judith Kynaston

John demonstrated his cool, calm approach to resolving problems and design issues, based on very little direction and a brief that evolved over time and with input that reflected several conflicting perspectives. Despite this challenge, somehow he managed to make sense of it all and subtly provided clarity when it was needed. More critically, he remained completely objective, which really helped with managing a wide range of stakeholders.

This was a difficult balancing act - but he managed to very tenaciously produce an output and a way forward, where others would have given up. I enjoyed working with John, he was focused and unwavering in his efforts to deliver and that kind of sincerity is always good to be around. Thanks John!

Services

I help brands grow with thoughtful, user-centered design. Explore my approach, process, and the results I’ve delivered for clients like you.

Product Design

  • End-to-end digital product design
  • Feature and interface design for web and apps
  • Design for scalability, accessibility, and consistency

UX & UI Design

  • User interface design (UI)
  • User experience design (UX)
  • Wireframing, prototyping, and high-fidelity mockups
  • Design for complex platforms (e.g. loyalty schemes, apps, CMS)

 Design Systems

  • Design system creation and management
  • Component library design and documentation
  • Systemised UI patterns for large-scale websites and apps
  • Collaboration between design, content, and engineering

User-Centred Design

  • Discovery, user journey mapping, and persona creation
  • Usability testing and iterative design
  • Accessibility-first approaches

Industries

Hands-on experience across a wide spectrum of industries.

Let's connect

Ready to collaborate? Reach out and let’s create something great together.